Facebook ads in 2022 changes, and pro-tips

Facebook ads in 2022, changes, and pro-tips! The privacy update of Apple has turned Facebook ads upside down. This means that the ads you created before the privacy update will not be effective in 2022. In this article we will walk through everything that is working right now, so you can still create effective Facebook ads in 2022. We will discuss the best ad type, targeting options, and pro tips that have given much success. These tips provide you with more info to reach more of your customers for less money. But before we go into depth, we need to understand first what happened and what cause the Facebook ads not to work so well anymore for most businesses.

IOS 14 update

With the new Apple privacy update, Facebook cannot accurately track what its users are doing online. Meaning, it is complicated for Facebook now to deliver your ads to the people that fit your target group. Due to the intervention of Apple, Facebook ads are operating blindly now. If Facebook cannot see who is navigating throughout your website is and converting to a customer, then Facebook cannot optimize your ads to show to more people who can convert to a customer. But rest sure, Facebook has found a solution for the Apple intervention. Facebook has created a few changes, for example, introducing new ad types, tweaking existing ad types, and how you can target your audience.

Rely less on your website

You are required to rely less on your website, before the Apple privacy update, we would recommend starting a conversion objective ad, and redirecting your customers to your website, so they can convert to a paying customer. But now it is different, now when they click on the ads and they leave Facebook, Facebook cannot track what they are doing on your website. But Facebook can still see what the user is doing on the Facebook platform, from clicks, views, comments, all the engagements, Facebook has access to those. That is the information Facebook can use to optimize your ads.

Use the lead generation AD

Instead of using conversion ads use the new and improved lead generation AD. With Facebook ads, you can advertise a product or a service to help you build your email list. Building an email list is still one of the best profitable approaches that you can do as a business. The old way would be creating an ad that would redirect to a landing page on your website where the visitors could leave their email address behind. And with Facebook pixel, Facebook will have a better understanding of what type of user would more likely be interested in your service and show your ads to the people who will interact with your ads more. But this approach is not effective as It used to be. When you create a lead ad and someone clicks on the button in the ad, they will not be directed to your landing page. But they will be redirected to a section of Facebook where they can add their name and email. Lead ads are working better than conversion ads because Facebook can see who is signing up.

Create videos

Videos have better engagement results than pictures, that is not a big secret, but 2022 is the year where the video is becoming the standard in Facebook ads. With the rise of TikTok and Instagram stating they will start focusing on videos. We recommend that you read this article regarding the Instagram updates. We highly recommend you think about implementing a video in your Facebook ads. Because videos give the best engagement results

Make an impactful video

Videos usually are muted when they are played on Facebook ads, therefore you will be required to add captions, a hook, in your video. Captions and hooks will attract your audience’s attention and will likely let them engage with your video more.

Use Story and Reels

If you want to get the best results with your video ads, then also place them in stories and Reels. Reels and stories have been active on Facebook and Instagram for a while now. But Reel ads are recent. And when there is a recent new ad placement, you can be sure you can have more reach for less money. And with the Instagram approach for 2022, they will reward video-based content. And rest a sure, you don’t have to create Reels where you must dance and play music in the background. You can talk and engage with your audience directly without all that dancing. With Reels and Stories, we can now add a link to our Reels and stories without having 10.000 followers. When you are running a Reel advertisement, select Instagram Stories, Facebook Stories, and Instagram Reels. We recommend you keep your advertisement around 15 seconds and not longer.

Run engagement ads

Reel/Stories

You should run engagement ads besides all the other ads that you are running. An engagement ad is nothing more than an advertisement to generate likes, comments, and shares. You should run an engagement ad because Facebook likes to see a lot of data on an ad account. Without any data on an ad account, the cost for creating an advertisement will only rise, you will have a lesser reach, and you will spend more money to do so. And with the new Apple privacy update, that has stripped Facebook from millions of data, we can put a lot of data back into Facebook, which can help our ads to reach even more potential customers. The engagement ads can be done for a few dollars a day. But keep in that the success of your Facebook ads depends on how you are targeting your target group.

Advertise to a larger audience

Due to the privacy update of Apple, Facebook has less grip on what users are doing online on your website. An approach that works now best is to advertise your ad to a larger audience and let the Facebook algorithm optimize and zoom in and define your perfect customer. By keeping your audience wide, Facebook will be able to find a quick profile of the type of users that will you’re your services or product. These are our pro tips that you can use for creating Facebook ads in 2022