SWOT analysis: Analyzing your company

What is a SWOT analysis?

SWOT stands for Strength, Weakness, Opportunity, and Threat, and it is a framework used to evaluate a company’s competence in the market and to develop strategies, to improve the competence of the company. It can also be used to ev...

The blueprint for your business

Whether it concerns innovation, strategy, revenue models, entrepreneurship, organization, or team building, the Value Proposition Canvas and Business Model Canvas tools are ideal tools for creating insight, overview, and innovation; accessible, interactive, and re...

Brand identity, your brand personality

What is brand identity?

Just like people, companies have their own identity that makes them unique and set them apart from other organizations. This identity that companies have is called “Brand identity”. A brand identity consists of a collection of all...

Marketing plan

What is a marketing plan?

A marketing plan is a document that can be used for operation purposes, it outlines an advertising strategy for an organization. It’s a document that explains how and what the organization will implement to generate leads and reach in its targeted marke...

7 most important lessons learned in marketing

We have learned 7 important lessons in marketing, and we want to share our experiences with you, so you and your business can learn from them, and adapt those lessons at an early stage. To achieve the best results for your business. These lessons are...

What is a startup and why do they fail?

Having your own company sounds like a very cool thing, however, a lot of responsibility and challenges come with it. And many startups are unaware of those obstacles they face, sooner or later. Because 90% of those startups tend to sign up for a recipe for...