Twitter has been around for over a decade, but it's only recently that live tweeting—the act of sharing your thoughts and reactions in real-time on Twitter—has emerged as an important marketing strategy for brands, celebrities, and public figures. Many marketers are now using live tweeting to engage with their audience, share information on products or events, and maintain strong brand identities. The use of live tweeting has also been shown to increase followers and the average amount of time spent interacting with a tweet's content by users. In this article, we'll take a closer look at live tweeting for brands.
Live-tweeting is when you publish your thoughts and reactions to a given topic in real time on Twitter. It can be a way of communicating with followers, promoting your brand's social channels, or giving fans exclusive access to behind-the-scenes information. Many marketers use live tweeting to promote their brands and increase their followers’ engagement with them. Live-tweeting is also used as a marketing tool to keep customers involved in the experience. Live-tweeting can be used for any event where people are able to learn about what is happening live, such as sporting events, concerts and other large gatherings.
The best way to start live tweeting is to make sure you have a strong platform. If you can engage with your audience and generate conversations, it'll be a lot easier for you to gain followers. You should also post relevant content from time to time in between live tweets so that the followers don't forget about you.
A good headline grabs attention. It should make the reader curious enough to read the story. A good headline will also have a question or command, which is what makes it engaging. A tweet that asks a question or commands people to do something is more likely to be retweeted or shared. than a tweet that is not engaging.
Social media has changed the way we communicate, and it has changed the way we do business. Social media marketing is a great way to get your company's message out to a wide audience while promoting your brand. The key to social media marketing is building a social following of potential customers, which requires an attractive product or service and a memorable brand message. Below are a few best practices to maximize your live-tweets.
Anything can happen at a live event, but there will always be a few known quantities. It pays to do your research ahead of time so you don't get stuck with low-quality results.
Are you looking for an agenda? If the event you're promoting has one, use it to plan your content and tweets before the live post.
Double-check names and handles. You'll want to use the official Twitter name and handle for everyone involved before the event begins. Then, you should tag them every time you mention them so that your messages are more likely to be shared and seen by them. This will increase your reach and chances of being retweeted.
Spare some time to purchase high quality, professionally done templates for photogenic memes. This way you can create as many great looking images as you want in a short amount of time. The event hashtag, your logo, and other relevant info should all be included. It's always worth creating a few templates that will be helpful for the type of content you want to create to save time. For example, it could be quotes from speakers at an event, some incredible photos of the most memorable moments, or anything else.
Have some content at the ready you can use quickly at your event. Having GIFs and memes will be a definite bonus if you’re scrambling on the day.
It can be hard to know how you're going to feel throughout the course of a live tweet, so think about what emotions are running high among you and your followers beforehand. Some ideas include shock, surprise or admiration.
The first person to react or comment with a funny meme or GIF often gets the most likes and retweets. To make sure you're at the top of your game, make sure to always have a few GIFs and memes on hand that matches your mood.
When you live tweet an event, it can provide you with a bunch of content to use later on. The time and effort you put into live tweeting could also get counted against future introductions.
One good way to use your Twitter content on the blog is through stories. Provide a more in-depth version of what happened and what you key takeaways are. Showcase your challenges and mistakes along the way, which will make you more believable to your audience
All your spicy tweets are now available for viewing on your Instagram Stories or for anyone to see on Facebook. If you're tired of Twitter, find out how you can get even more from your favorite social networks!
Congrats! Now you're an expert at live-tweeting. Once the adrenaline of live tweeting your event becomes old hat, here are a few things you can do to wrap up the night:
We will see you during your next live-tweet event.